Re-imagined Priority app launched with all-new UX to streamline discoverability, making it easier for customers to find relevent, personalised offers. Resulted in a 17% uplift in customer's discovering and opening QR code for a chosen offer.
Video below shows multiple screens and interactions from within the new app:
Significant changes that contributed to the new app's success were:
Focus on Consent - vital as push notifications are a critical comms lever
Personalisation - new 3 question profiling quiz to learn personal interests
Simpler UI design, improved discoverability
Improved navigation
More appealing propositions. Greg's sausage roll hugely popular and important.
Full media product cards including video where appropriate
