This Stuff Matters
23 Cameras 46 Microphones 10,000 hours of footage One family
Post the well know TalkTalk Cyber Attack, as part of a Brand re-set, TalkTalk developed a new campaign centred around one of its customers, the Sandifords family. I was Creative Director.
We installed cameras in their home and let them roll for two weeks without any interfering. The resulting films showed a true observation of a UK family, and how TalkTalk can celebrate its essential role in everyday life. This approach was a first for advertising and won five British Arrows awards.
Following on the success of the launch campaign, we returned to the Sandifords home to film a Christmas ad for the following year, using the same approach of letting cameras roll without any interfering.