Paul Godfrey

Creative Direction & Advertising





I've delivered numerous award-winning marketing campaigns, from Brand TV, Digital, Performance, through to fully integrated through-the-line campaigns. Some of my favourites are shown below.

I also have deep experience running Product Design & UX teams. 

Product Design Portfolio

Interactive conversational Display 

A Pioneering UK first with Google's Adlingo. These top of funnel ads used a new conversational ad format to ask a few simple questions. This gathered valuable data that was used to drive traffic to personalised landing pages, and inform future re-targeting display activity.

26% of users took action on their recommendation by clicking through to the website. 

Fairer Broadband For Everyone 

Out Of Home

DRTV

Sales generating direct response TV 

Digital Marketing

Insta Stories & Facebook for Fairer broadband For Everyone

Brand TV Advertising

 This Stuff Matters

23 Cameras,
46 Microphones,
10,000 hours of footage,
One family.

As part of a Brand re-set, TalkTalk developed a new campaign centred around one of its customers, the Sandifords family. We installed cameras in their home and let them roll for two weeks without any interfering. The resulting films showed a true observation of a UK family, and how TalkTalk can celebrate its essential role in everyday life. This approach was a first for advertising and won five British Arrows awards.

Results?
TalkTalk values it's customers +12%
44% have a more positive view of TalkTalk after seeing the  campaign
For the Christmas media period we went back and filmed the Sandifords again. We filmed Christmas Eve through to Boxing day, again, without interfering at all. This footage gave us another genuine observation of how essential connectivity is at Christmas. This formed the Brand TV ad for our Christmas campaign.

WiFi Hub Launch

A Brand-Response advert to launch a market leading new router.

Date Night

To launch TalkTalk TV a new animated TV advert was developed, telling the story of date night, where two illustrated characters from furnishings in a home come alive to meet each other for a cosy date with TalkTalk TV.

The All-In-SIM

In true disruptor fashion, when TalkTalk launched mobile phone plans, it came in with a bang, with an unlimited everything SIM at an unbeatable price:

Christmas TV Content 

A Brand TV ad showcasing TalkTalk TV Christmas content

Social & Engagement

A series of films for Facebook & YouTube dramatising the great value TV package at just £10. 

Social films supporting 'This Stuff Matters' campaign

Press Advertising

Mobirise

Contact

Email: paulgodfrey73@gmail.com
Phone: 07887 897897

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